Many home decor items are discarded even though they still have value.
H&M Home Second Life introduces a circular approach where selected objects are collected, carefully restored and returned to stores ready for a new home.
Many home decor items are discarded even though they still have value.
Second Life introduces a circular approach where selected objects are collected, carefully inspected and restored before returning to participating stores.
By extending the life of everyday objects, the program helps reduce waste and encourages more responsible consumption.
See how a forgotten object becomes a beautiful piece in a new interior.
Give unused decor items a second life instead of discarding them.
Selected objects are restored and returned to stores.
Second Life pieces bring character to new homes.
A small step towards more responsible consumption.
A simple process that gives home decor objects a second life.
Customers bring eligible H&M Home decor items to participating stores.
Items should be clean and in good condition so they can be considered for the program.
Each item is inspected and evaluated by the store team.
Objects that meet the program criteria are selected to continue the process.
Selected items are cleaned, refreshed or repaired when necessary.
The goal is to prepare each object for a new home.
The object returns to the store and becomes available again for purchase.
It begins a new story in a different home.
Before
A lamp that has lost its place in the home.
After
Cleaned, refreshed and ready to bring warm light to a new interior.
Before
A forgotten piece that has lost its place in the home.
After
Cleaned, refined and reintroduced, ready for a new story.
Before
Items left unused or discarded.
After
Refreshed and reintroduced into a living space.
Extending the life of home decor items helps reduce waste and supports a more circular way of living.
Giving decor objects a second life prevents them from being discarded too early.
Glass, ceramics and textiles can continue their life cycle through reuse.
Care and restoration help extend the lifespan of everyday objects.
Discover participating stores where you can bring your home decor items and give them a second life.
Find a store near you
Use the map to discover participating stores and get directions from your location.
Choose the closest Second Life store.
Quickly find the best route from your location.
Help give home decor a new lease on life.
H&M HOME – SECOND LIFE COLLECTION
This lamp from the H&M Home Spring 2016 collection once lit a bedroom in a London apartment.
After years of use and a move to a new home, it was brought to a Second Life store, inspected and restored before finding a new place in a cozy reading corner in Camden.
These graphic cushions were part of an H&M Home collection from the mid-2010s, inspired by Scandinavian interiors and bold black-and-white patterns.
After years in a London living room, they were returned through the Second Life program, carefully cleaned and prepared for a new home.
This brass candlestick was part of an H&M Home Spring 2020 collection, designed to bring warmth and calm to modern interiors.
After lighting many quiet evenings in a small London apartment, it was returned through the Second Life program, ready to create new moments in another home.
Experience circular design in real life
Bring your unused home decor objects, discover creative transformations and explore the Second Life concept during our London pop-up week.
LIVE EVENT | London Pop-Up | 1–7 May 2026