Give your unused home decor a second life: bring vases, lamps, and decorative pieces.
To introduce the circular concept to the public, H&M Home launches a temporary Second Life Pop-Up space in London.
Visitors can bring unused home decor objects, discover restoration techniques and explore how everyday objects can gain a second life.
The pop-up space combines collection, creativity and circular shopping.
10:00 – Opening of the Second Life Pop-Up
Introduction to the circular design concept and the Second Life program.
11:00 – Start of Collection Days
Visitors can bring unused home decor items:
Each item goes through a quick selection and quality check.Participants receive a 5€ H&M Home voucher for every accepted object.
16:00 – Talk: Why Circular Design Matters
Short presentation about sustainable consumption and extending the life of objects.
10:00 – Collection Days continue
Visitors bring objects and receive vouchers.
13:00 – Interior Styling Session
Designers demonstrate how to combine vintage objects with modern interiors.
15:00 – Photo Installation Opens
Visitors can take photos in the installation:
Half Old Interior / Half Modern Interior
Share on social media using:
#SecondLifeHMHome
11:00 – Workshop: Transform Your Vase
Learn how to repaint and restyle old decor pieces.
14:00 – Workshop: From Jar to Lamp
Creative transformation workshop with designers.
Visitors discover how everyday objects can become design pieces again.
10:00 – Object Restoration Studio
Selected items are cleaned and repaired by partner specialists.
Visitors can observe the process of restoring home decor objects.
15:00 – Circular Design Talk
How brands can reduce waste through product life extension.
11:00 – Styling Session
Designers style restored objects in a modern interior setting.
14:00 – Social Media Content Session
Visitors are invited to photograph styled objects and share them online.
10:00 – Opening of the Second Life Market
Collected and restored objects are displayed.
Visitors can:
Accessible prices encourage circular consumption.
11:00 – Final Market Day
Last opportunity to purchase restored objects.
15:00 – Community Talk
Discussion about sustainable interiors and circular design.
18:00 – Closing Event
Celebration of the Second Life Pop-Up and announcement of the program’s results.
During the pop-up week:
This demonstrates the impact of circular design in practice.